The farmer identified as the producer behind your beef is: Raff Angus

The farmer is critical to the success of King Island Beef. Great beef starts with the finest farmers and genetics. King Island Beef is proudly sourced from the very best livestock producers on King Island that have a proven track record in delivering the best cattle to meet the high demands of King Island Beef.


Andrew and Anna Raff, from Raff Angus


With an approximate size of 1050 hectares, the Raff Angus property is located in the South Eastern region of King Island. Their country is 100 metres above sea level and situated close to the highest point of King Island.

The Raffs are passionate farmers and have been running the farm in their family business for over 54 years, and have been on King Island for 4 years now. They run a 100% grass fed operation that will be Certified Organic in 2021 – backed by 100% Raff genetics traceable by 54 years of breeding Angus cattle.

A few years ago Andrew and Anna Raff and their four children Harry, Charlie, Georgina and Olivia decided to leave the challenging Queensland climate for greener pastures on King Island. This move was a massive undertaking for the Raff family whose Angus seedstock operation, fifty years in the making, was highly regarded across the east coast of Australia.

Now they are reaping all of the benefits that King Island can offer producers.

What cattle breeds are on the property?

The Raff family produces exclusively Black Angus breed cattle.

How many number of head do you have currently?

Currently we have 800 breeders, 280 background steers, 250 unjoined heifers, 300 spring calves, and 150 bulls.

What does it mean to you and your family to be a producer on King Island?

We are very proud Angus cattle producers, and what drew us to the Island was the consistency of seasons with the weather and rainfall (high production and carrying capacity), the unique lifestyle that the Island provides, and the moderate temperature variance.

King Island has such a clean, green, pristine environment; and having come from Queensland where there are peaks and troughs of the seasons (feast or famine), we can truly appreciated what King Island offers. King Island has the marketability of the 100% grass fed product, and a uniquely beautiful provenance story.

The island has natural borders for protection against potential illness risks (being an island surrounded by the ocean) as well as its own microclimate, and very little variances. Truly perfect to grow grass and cattle.

From a more technical perspective, are you currently implementing any new farming practices?

New farming practices: It is now their 2nd year transition into organics. They have also been fencing off the reminiscent vegetation as well as utilising rotational grazing. A large part of the Raff Angus operation is involved in breeding bulls: 20% of the business is seed stock production (breeding bulls) and the remainder is commercial.

Environmental sustainability: Being environmentally sustainable is a high priority for Raff Angus. They have plans to be carbon positive, not just carbon neutral. In order to achieve this they are investing in plant and equipment to fast-track this, as well as pasture renovation and carbon sequestration.

Genetics of their cattle: The genetic make-up of their herd has continuously used Angus genetics from the USA and the UK, by way of embryos and semen. The genetics are sourced directly by the Raff family. Now that they are located in an environment where they can 100% grass fatten cattle, they can now evaluate the carcass data and truly benchmark the Angus genetics - identifying sire lines and making genetic gains through objective carcass measurement. Their herd will be reported through actual information not by a scientific genetic ‘assumption’ (using measurements such as EBVs and formulations of pedigree).