About King Island Beef

King Island is famed for its fresh air, fine produce and growing tourism industry.
King Island Beef is part of this story…


King Island Beef is proudly sourced from cattle raised exclusively on King Island that meet our strict criteria for grading in order to guarantee the highest possible standards of eating quality. Free range cattle thrive on rolling green hills of grass that are protected by the craggy coastline of this unique island that is famed for its fresh produce.

The clean, natural and pristine farming environment of King Island is perfect for producing tender, juicy and full flavoured beef that is unlike any other.

Before any beef can be deemed worthy of wearing the King Island Beef brand, it is subject to rigorous selection criteria that starts with

partnering only with handpicked farmers who meet the stringent demands of the JBS Farm Assurance Program.

Finally, without the traditional farming practices of families on the island, the beef would not have developed the reputation it enjoys today. From Lake Flannigan in the north, to Surprise Bay in the south, there is no doubting the highest level of care for their livestock and love for the King Island brand is a critical ingredient in producing Australia's Premium Natural Beef™.

To find out more about King Island, click here.

Diners around the world can be 100% confident that King Island Beef is:

  • Animal welfare certification compliant
    (AAWCS)
  • Free range
  • Grass fed
  • Antibiotic free
  • No added hormones (HGP’s)
  • MSA graded
  • Farm Assured
  • ISO/IEC 17065 3rd Party Audited
  • NO GMO’s